Eufora “Where Beauty Lives”

Are You Having An Old Hair Day?

As women age we tend to stress about it among other things in life. Are my crows feet that noticeable? Do the wrinkles on my neck scream grandma? Can you park a car in my forehead wrinkles?

Beauty companies are now adding another stress inducer to the group: Is my hair looking old?

Anti-Aging products are flooding the market in places like Salons, drug stores and even grocery stores now. Major brands have been launched like L’Oreal Paris Advanced Haircare, Procter & Gamble’s Pantene AgeDefy and Unilevers Nexxus Youth Renewal.

poor scalp pic

All of them are aiming their sites at the age of 40 to tackle the signs of aging hair in women. While many are claiming to add volume to hair others are looking to tame unruly texture, frizz and even the dreaded gray.

Shampoo, Conditioner and top brands like Aveda’s Invati Scalp Revitalizer ($60) offer treatments. One such brand addressing all ages of unruly hair is the controversial Brazilian Blowout line which addresses dry, frizzy and damaged looking hair.

The simple fact of the matter is our hair changes as we age, there is no way around that. The body goes through hormonal changes and imbalances as well as environmental factors and thus our hair becomes more dry, brittle and gray. Hair also gets thinner and less full looking due to a decreasing number of available hair follicles.

Check this out – 

Late Teens – Early 20’s

This is the healthiest your hair will ever be and in it’s most natural state.

The Bad look – Hair is oily and likely due to overactive sebaceous glands. Shampooing on a daily basis is probably the best cure unless you have really dry frizzy hair.

The Good look – An Omega oil and healthy protein rich diet plays a huge role in keeping hair healthy, shiny and vibrant.

brazilian blowout treatment

30’s – 40’s

In your thirties you often start to notice the gray hairs that we all hate. Hair may look thinner and thus makes for a depressing reality that we are not 21 anymore.

The Bad Look – Daily use of hot tools like the very popular flat iron can punish hair. Aggressive brushing while hair is dry and tangled can be detrimental to the hair shaft. Over processing of chemicals (color,foiling) can also make hair visibly dry, frizzy and damaged.

The Good Look – Use of moisturizing hair products can go along way in keeping hair looking soft, smooth and healthy. Supplements like biotin, Vitamins A, C and E are also good for the hair. Limit your use of hot tools on a weekly basis and opt for a semi air dry look.

Note: Brands like Brazilian Blowout and Aveda offer excellent styling products to combat hot tools.

brazilian blowout split end treatment
Brazilian Blowout Treatment Benefits

Age 50 and Older

Years environmental and personal stresses are taking it’s toll on your mane. Hair is more fragile apt to break in the presence of UV light.

The Bad Look – Hormonal changes offer detrimental appearances to the hair texture and density.

The Good Look – As hair gets older it is good to cut it more often, at least 5-6 weeks even if it is just a slight trim. Every couple of months is usually sufficient for younger adults.

Opt for hair care products that have moisturizing properties. Most over the counter products at drug stores and grocery stores are going to do just the opposite. The age old adage “you get what you pay for” really applies here.


New Brazilian Blowout Split End Repair Treatment

brazilian blowout split end repair

Brazilian Blowout is yet again revolutionizing the way we tackle damaged, frizzy hair. Brazilian Blowout Split End Repair  is a Thermo-Marine Bonding System which fills in broken hair fibers in effect bonding them together, giving split end the finger so to speak!

The Process

1. You will first be shampooed and the stylist will towel dry your hair so that it is damp. The Brazilian Blowout Split End solution is then lightly applied to the last 3 inches of the hair.  (Note: We applied this to most of the hair, not just the split ends on the customers we tried it on).

2. The treatment will then be combed through the hair to ensure the broken cuticle of each strand is properly coated and sealed.

3. Next, the stylist will blow dry the hair to get as smooth as possible and dry using round bristle brush preferrably.

4. Lastly, the stylist will flat iron the last 3 inches of the hair to lock in the product which seals in into the ends of the new healthy hair.

Check out this before and after on our first customer Sherry Paty.

brazilian blowout split end treatment

You can see it works well and is said to last about 4 weeks on the ends. Total salon time takes about 10-15 min start to finish depending on hair length and thickness. Note: if you do the whole head it will take about an hour.

Note: After the flat iron process is complete you can literally go wash your hair the same day. There is no down time and no limitations to what you can do. It is recommended that you go with a sulfate free shampoo (preferably by Brazilian Blowout) but any sulfate free shampoo will work.

Call Creative Images if you are in the Chattanooga Tennessee area for an appointment with one of our stylists.

423.877.1128 or email us @


New AVEDA Enbrightenment Skin Care System

aveda enbrightenment starter set
AVEDA is no stranger to hair and skin care products and generally they are at the top of the heap when it comes to both. This is why it should come as no surprise that Enbrightenment by AVEDA is a top seller and 5 star reviewed product once again by AVEDA.

With 4 products to tackle aging and dark spot blemishes, Enbrightenment packs a powerful punch. Available for purchase are the following:

  • Brightening cleanser
  • Brightening treatment toner
  • Brightening correcting creme
  • Brightening correcting lotion
  • Brightening intensive massage masque
  • Brightening correcting serum

Step 1. Brightening Cleanser

  • Gentle facial cleanser that improves skin clarity and purity
  • Helps soothe and calm skin
  • Clinically proven to diminish fine line and dark spots by up to 51%
  • 4.2oz
  • Retails for $34 @

Step 2. Brightening Treatment Toner

  • Helps to increase cell turnover and hydrate/moisturize the skin
  • 100% naturally derived plant sources
  • Clinically proven to improve appearance of skin tone
  • 5 oz
  • Retails for $42 @
Step 3. Brightening Correcting Creme
  • Strengthen the skins moisture barrier containing ceramide 3
  • Intense moisturizer via shea butter
  • 100% plant derived
  • Clinically proven to improve skin clarity by 52%
  • 1.7oz
  • Retails for $58 @
Step 4. Brightening Correcting Lotion
  • Environmental skin protectant
  • 100% naturally derived
  • 1.7oz
  • Retails for $55 @
Step 5. Brightening Intensive Massage Masque
  • An intensive treatment for hyperpigmentation (dark spot corrector)
  • Used biweekly (twice a week)
  • 4.2 oz
  • Retails for $45 @
Step 6. Brightening Correcting Serum
  • Highly concentrated treatment targeting dark spots and discoloration
  • Contains glucosamine and salicylic acid to promote cell turnover
  • 1oz
  • Retails for $53 @

Simply go to and research for yourself the products and prices as well as 4 and 5 star reviews on AVEDA enbrightenment.

AVEDA Black Malva Shampoo & Color Conditioner Review

aveda black malva conditioner

Black Malva by AVEDA is one of the biggest sellers in the line of AVEDA products. This color enriched shampoo and conditioner is designed to enrich brown and black color hair tones while getting rid of brassy red tones.  It gets a 5 star rating on and gives it an average of 4 stars.

Not to be confused with Blue Malva which is for blonde/grey tones.

Black Malva shampoo 

  • Gentle cleanser for hair and scalp
  • Contains Black tea
  • Emollient rich black malva
  • Organically grown aloe
  • Only comes in liter size
  • Retails for $31.50 @
Black Malva Conditioner
  • Helps add moisture to the hair
  • Black tea helps make the scalp more pure
  • Infuses dark hair (brunette) while minimizing red tones
  • Comes in 8.5oz bottle
  • Retails for $18 @

aveda black malva shampoo

What We Like

Black Malva softens the hair and gives that dark shine that most brunettes crave. We love the way it resurrects dark hair and helps maintain a longer lasting color application. The boost it gives even natural brunettes is wonderful. All of our dark headed AVEDA absolutely love this product and say they can’t live without it.

When it makes our customers happy then we are happy 🙂

Black Malva has a great smell and while it is of course “very black” out of the bottle at first glance you think oh no this will turn my hair completely black but it won’t. However it is not recommended for blondes :).

Black Malva Reviews/Testimonials

  • I absolutely cannot live without my black malva shampoo and conditioner. It helps keep my roots darker and give my hair that much needed shine boost. You can boost your natural color or maintain your permanent color application. I highly recommend this to all brunettes – Shana
  • My hair color appointments are about 6 weeks apart but permanent color starts to fade after a couple of weeks. With black malva conditioner I can now maintain a good looking dark shine till my next color appointment. Thank You AVEDA! – Cheryl
  • Aveda does it again with a color shampoo and conditioner that defies the odds. Black malva is my savior and I use it every other day. I love the shine it gives and leaves my hair radiant. My husband even said wow! That is saying something cuz he never notices. – Jimmi


To purchase Black Malva Click Here!

AVEDA Scalp Benefits Balancing Shampoo & Conditioner

aveda scalp benefits shampoo

When it comes to having a healthy head of hair it all starts with a healthy clean scalp. If your scalp is in really good shape and maintained then your hair will follow suit. One way AVEDA has made this easy for their customers it a product line called Scalp Benefits. Scalp Benefits by AVEDA is one of the most popular products AVEDA has to offer.

AVEDA Scalp Benefits balancing shampoo and conditioner for scalp maintenance by removing sebum, product buildup and cleaning down to the root. The products come in 8.5 oz and liter sizes and has 4.5 stars on and

Scalp Benefits Balancing Shampoo

  • Nourishes and helps balance hair and scalp
  • Creates a healthy foundation for hair growth
  • Removes sebum and product buildup
  • Comes in 8.5 oz and Liters
  • Retails for $15.50 or $46 @

aveda scalp benefits conditioner

Scalp Benefits Balancing Conditioner

  • Daily nourishing conditioner to maintain healthy scalp
  • Hydrates the hair
  • Soothing to the scalp
  • Creates the optimum foundation for healthy scalp
  • Comes in 6.7oz or Liters
  • Retails for  $15.50 or $58.00 @

Dandruff Protection

For added scalp maintenance and a solution to dandruff try AVEDA Scalp Remedy. Scalp Remedy is a leave in treatment that helps reduce dandruff flaking and itching.

  • Reduces flaking by as much as 42%
  • Healthy scalp promotion
  • Exfoliating salicylic acid
  • Sugar beet extract, rosemary and sage soothe the scalp
  • 4.2oz Retails for $26 @

Scalp Benefits Reviews and Testimonials

  • I have been battling itchy scalp for months and nothing worked. I saw an ad for scalp remedy and voila! My scalp quit itching within days of first useDan
  • I used to have red bumps all over my scalp until i tried scalp benefits shampoo. Now I have a healthy clean scalp with no bumps or itch – Jenny
  • This product line helped my red itchy scalp dramatically – Kim

AVEDA Blue Malva Shampoo & Color Conditioner Review

aveda blue malva shampoo

So we previously talked about the Black Malva shampoo and color conditioner for brunette hair which works wonders at brightening dark tones and adding shine. Now I wanna discuss the Blue Malva shampoo and color conditioner for blondes and grey tones.

The Blue Malva by AVEDA is a very popular pure plant color shampoo and conditioner that enriches blondes and adds a silvery sheen to grey hair and helps brighten while also eliminating brassy tones on chemically treated hair. Blue malva is great for all shades and is most popular among blondes.

Blue Malva Shampoo

  • Has a 5 star rating on and 4 star rating on
  • Enhances blonde and grey tones
  • Neutralizes brassiness
  • Comes in liter bottle only
  • Retails for $31.50 @

Blue Malva Color Conditioner

aveda blue malva conditioner

  • Neutralizes brassy tones in all shades
  • Adds silvery brightness in grey hair
  • Deep conditioning
  • Good for all hair shades
  • Lightweight and manageable results
  • Comes in 8.5 oz bottle
  • Retails for $18 @

 AVEDA Blue Malva Reviews & Testimonials

  • My gray hair needed a boost and this product did the trick. I love the blue malva because adds shine and vivid brightness to my silver highlights – Pat
  • The blue malva shampoo and conditioner really brighten my hair and keeps the brassy tone out. It does just what it says and i couldnt be happier. Sometimes with white hair you have a yellow tone (brassy) but not with this product – Kim
  • A blondes best friend! I love this organic product mainly because it is all natural and helps keep the brassy tone out. I have used several color shampoos and conditioners on the market and none of them compare to aveda. It leaves my hair soft, manageable and very shiny. I absolutely love this product line, go aveda! – JT


AVEDA Invati System – Keep The Hair You Have Longer


aveda invati system

Hair thinning and hair loss are a constant battle for most men and a lot of women as they get older. There are many products that attempt to tackle this issue head on, no pun intended.

But many are more hype than help. From the company that brought you Scalp Remedy, Scalp Benefits and Pure Abundance comes a revolutionary product for thinning hair. It is called Invati by AVEDA.

Reduce hair thinning/loss by 33% within 12 weeks

Introducing Invati hair thinning system by AVEDA. Invati consists of 3 products currently:

  • Exfoliating Shampoo
  • Thickening Conditioner
  • Scalp Revitalizer

Invati Exfoliating Shampoo

  • Exfoliates and revitalizes the scalp removing sebum and pore clogging product buildup
  • Scalp renewal with a wintergreen derived salicylic acid
  • Helps nourish tight and dry scalp
  • 6.7 oz bottle and retails for $24 @

Invati Thickening Conditioner

  • Restores strength and adds elasticity to help avoid hair breakage
  • Clinically proven to thicken hair with arginine and soy protein
  • Contains Ayurvedic herbs called Densiplex
  • 6.7oz retails for $24 @
invati shampoo

Invati Scalp Revitalizer 

  • Energizes the scalp and rehabs the hair follicles while massaged in the hair
  • Microcirculation is induced through invigorating therapeutic massage with a blend of Vitamin E nutrients
  • This allows the head to be at optimum levels for a healthy environment to grow and respond to
  • 5 oz bottle retails for $60
Invati Reviews & Testimonials
  • The invati makes my head feel like it ate a peppermint patty!!!!! It also adds volume which I thoroughly enjoy. I love it! – Cindy
  • I have experienced a lot of hair loss due to stress and other factors so after reading an AVEDA ad for invati I decided to give it a go. Wow is all I can say – Mia
  • This product is awesome. It is a little pricey but I love how it makes my hair feel and appears to have more volume. – Keri
To purchase AVEDA Invati hair thinning system click here

AVEDA Hand Relief Lotion – Heaven In Your Hands

aveda hand relief lotion

For those who like to take care of their hands, there is none better than Hand Relief by Aveda. This product has been in AVEDA’s skin care arsenal for a long time and there is a reason, it gives your hands that much needed moisture and overall soothing feeling. It softens and smooths hands while minimizing the signs of aging.

What It’s Used For

AVEDA hand lotion for your hands is perfect for dry chapped hands in need of a moisturizing hand cream.


Soothes dry chapped hands while increasing skin elasticity and moisture levels. Equipped with Vitamin A & E as well as hydrating plant emollients, fruit acids and anti-oxiants according to

Why We Love It

AVEDA hand relief cream doesn’t have a real pungent smell and it does not leave hand greasy like other hand creams. It feels wonderful when you put it on and afterward you can still work with your hands without that greasy slippery feeling.

Ingredients: Meadowfoam seed oil, glycerin, and andiroba oil (moisturize); vitamins A and E (antioxidants); lactic acid (exfoliates); licorice extract (brightens discoloration)


AVEDA Hand Relief comes in a 4.2oz bottle and retails for $21.00 on

Over 100 reviews and they are all 5 star on

To Purchase CLICK HERE!

AVEDA Hand Relief Reviews & Testimonials

  • I bought this hand lotion thinking it would be really greasy and I couldn’t have been more surprised. It was a little more expensive than I had hoped but hey, its aveda and you know what your getting with them. I love this stuff, I use it all day longHeather
  • Im a hairdresser and my hands are in water all day long. Needless to say I needed a good product that really keeps my hands from drying out so I tried aveda hand relief cream and it is amazing. Not greasy or sticky which is a plus. I only wish it came in a larger bottle 🙂 – Chappell
  • My manicurist recommended aveda hand lotion so i decided to give it a whirl. I dont like to spend that much money on skin care products but I must say my cuticles have never looked better. My hands have never felt so nourished and my husband even said wow! – Cindy

Can You Do A Brazilian Blowout On Black Hair?

We get a lot of calls about the brazilian blowout smoothing treatment and many of them come from african americans asking, Is the brazilian blowout good for african american hair? The answer is yes it is!

For those that don’t know exactly what brazilian blowout is, it is a smoothing treatment NOT a keratin straightening treatment. There is a difference.

The BB puts an amino acid coating on the hair allowing it to reduce frizz and give the hair healthy shine. It does not alter the DNA of the hair. The more you shampoo the more it will wear off so for caucasian hair it usually lasts about 3 months. For african american hair it tends to last a little longer, about 4 months.

brazilian blowout on african american hair

While some treatments straighten the hair (japanese treatments) bb gives the hair smoothing shine but still allows it to be styled and curled if desired. So you don’t have to worry about your hair being board straight all the time.

NOTE: On very kinky curls such as in african american hair it will relax the curls a little so if you are wanting to keep all of your tight kinky curls then perhaps brazilian blowout is not for you. If you dont mind the curls loosening up a little then it is ideal for black hair.

Using the Brazilian Blowout for black hair is so popular because it is less harsh than some of the other traditional methods of hair relaxing and straightening. Application of brazilian blowout to black hair leaves a shine that is unmatched with other chemicals such as relaxers and perming.



If you are not sure about doing a brazilian blowout smoothing treatment on black hair take a look at this video!